South Korean tire maker Kumho Tire said Monday that it has launched MajestyX Solus, a new ultra-high performance tire targeting the premium vehicle market. The latest tire is a luxury sequel to the existing Majesty Solus, and will be marketed as the tire maker’s flagship product lineup for luxury cars. 　 The tire maximizes brake performance and tread durability by utilizing precise high-dispersion silica compounds, according to the company. This technology minimizes abrasions and allows

Mobility April 11, 2022

South Korean confectionery SPC Samlip said Wednesday that it has nearly sold 10 million rolls of Pokemon Bread, less than two months after its release in February. As of Tuesday, it had sold 9.5 million rolls, and surpassing 10 million appears to be only a matter of time, as it continues to sell out. Pokemon Bread, which debuted in 1999, made its comeback two months ago, appealing to young adults who grew up watching the animation series. Amid explosive demand for the nostalgia-provoking prod

Business April 6, 2022

Shinsegae’s ambition to enter the soju business appears to have shifted to whiskey instead, as it reportedly submitted a trademark application last week, according to local reports Tuesday. Tentatively named Jeju Whiskey, the retailer is likely to introduce its new brand early next year, considering the application process that takes six to 12 months. According to Korea Customs Service, last year’s whiskey imports increased by 32.4 percent from 2020, on the back of rising demand fo

Industry April 5, 2022