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[Photo News] Kia Sportage in Squid Game style

By Korea Herald

Published : Nov. 11, 2024 - 17:09

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Kia is bringing the excitement of "Squid Game" Season 2 to its new Sportage launch with an interactive campaign. A teaser video released last Thursday has revealed the Sportage alongside iconic pink guards of "Squid Game," while a special pop-up showroom in Seoul from Nov. 15 to 24 lets fans dive into the experience firsthand. Visitors can join a scavenger hunt, explore themed rooms and get hands-on with the SUV. (Kia)

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