Renault Korea has been in a slump, with sales in Korea nosediving from nearly 100,000 units in 2020 to just 22,000 last year. Now, the company is pinning its hopes on the Grand Koleos, a new mid-size hybrid sport utility vehicle, to spark a comeback. With its debut marking Renault Korea’s most ambitious launch in four years, the big question is: Does the Grand Koleos have what it takes to turn things around?

The Korea Herald reporter took it for a spin on a test drive in Busan last Tuesday to find out.

The Grand Koleos offers an appealing price point, starting at 37.77 million won ($28,270) for the base Techno trim, with mid-range Iconic at 41.52 million won and the premium Esprit Alpine trim at 43.52 million won. Given the high-tech features and hybrid performance on offer, this pricing strategy positions the Grand Koleos as a value-packed option in the mid-size SUV segment, against direct competitors like the Kia Sorento and Hyundai Santa Fe.

The vehicle makes a good first impression with its well-balanced design, which is distinctly Renault, with its rhombus-shaped emblem front and center on a body-colored grille. The SUV’s long 2,820-millimeter wheelbase and short overhangs give it a sporty, assertive stance. It’s a design that feels modern without being overly aggressive, appealing to drivers who appreciate a bit of style but don’t need to shout about it.

Inside, the cabin impresses with a first-in-Korea feature for a domestic carmaker -- a passenger-side display. The SUV is equipped with Renault's expansive openR Panorama Screen system, which seamlessly integrates three 12.3-inch screens: one for the instrument cluster, one for the central display and one for the passenger. Though they offer the driver and front passenger their own personal command centers, the sheer amount of information can be overwhelming at first.

The cluster displays navigation and vehicle information with a level of detail reminiscent of Tesla’s interface, yet the lack of a traditional circular gauge layout might not appeal to everyone.

The passenger can adjust climate controls and enjoy media content, such as Disney+, without distracting the driver, thanks to a 3M security film that keeps the passenger screen invisible from the driver’s seat.

Renault clearly had families in mind when designing the Grand Koleos. Despite being 35 millimeters shorter than the Kia Sorento, it offers more knee room in the second row -- 320 millimeters, to be exact. The trunk is equally generous, with a 633-liter capacity that expands to 2,034 liters with the rear seats folded flat, making it ideal for everything from groceries to weekend getaways.

During my 165-kilometer test drive from Renault Korea’s Busan plant to a scenic resort in Geoje, the Grand Koleos proved itself to be a smooth operator, particularly in city driving. The E-Tech hybrid system, which pairs a 1.5-liter turbocharged engine with a 1.64-kilowatt-hour battery, delivers a total of 245 horsepower. The transition between electric and gasoline power was almost seamless, offering a quiet, electric-like driving experience at lower speeds. However, the suspension felt a little too stiff, resulting in a somewhat bouncy ride over rougher roads.

Fuel economy, though promising on paper, fell short in practice. Renault claims the Grand Koleos can achieve up to 1,000 kilometers on a single tank. My test drive, which involved varying levels of regenerative braking, yielded just 12.5 kilometers per liter -- well below the official mileage of 15.6. The SUV does, however, spend up to 75 percent of its time in electric mode during city driving, which is a plus for urban commuters.

The Grand Koleos is also packed with advanced driver assistance systems, or ADAS, boasting up to 31 features even in the base model. One of the most touted features is the Active Driver Assist, which combines intelligent cruise control with lane-centering assist and automatic lane change assist. However, they didn’t perform as consistently as I expected during my test drive. The lane-keeping and gap-maintaining functions, in particular, struggled to work reliably and consistently.

On the brighter side, the fully automatic park assist system worked well. It’s a first for the Grand Koleos’ segment, allowing the vehicle to detect empty parking spaces at the touch of a button and park itself with minimal driver intervention. Despite my initial skepticism, the system managed to park the vehicle almost perfectly within the lines, though it did struggle with spaces where parking lines were not clearly marked.

Overall, the Grand Koleos offers a lot for its price, making it a strong entry in the mid-size SUV segment. With its hybrid system, spacious interior and advanced tech features, it punches above its weight in many areas. While it’s not without its flaws -- the firm suspension and inconsistent ADAS features could use some tweaking -- it delivers solid value, especially when you consider the starting price of 37.77 million won. It presents a compelling case for those looking for a well-rounded, family-friendly SUV that doesn’t break the bank.

Korean customers can get their hands on the Grand Koleos starting next month on Sep. 6, though those abroad will have to wait a bit longer for the global rollout details.