Pernod Ricard Korea, the local subsidiary of global wine and spirits company Pernod Ricard Group, said Tuesday that it held a special lecture on Monday to promote a sustainable culture in the bar industry.

As part of the company's professional training program called "Bar World of Tomorrow," Pernod Ricard Korea has been conducting special lecture series since 2022, inviting influential figures in the bar industry as speakers.

"In order to establish a culture of sustainability in the hospitality industry, it is important for everyone involved to share ideas with each other and make efforts to implement them on an ongoing basis," said Pernod Ricard Korea CEO Frantz Hotton.

"We hope that this special lecture, now in its third year, will help to establish a sustainable bar culture in Korea."

The Monday lecture, which took place at Maison Le Cercle, a local lounge bar in southern Seoul, featured owners of local bars here, including Park Ji-soo of Zest and Seo Jung-hyun of Bar Jangsaeng.

During the lecture, Park presented a hands-on session on carbonation in cocktails, while Seo shared his insight and know-how in sustainable bar operations.

Since its launch in Korea, approximately 450 bartenders and students in the hospitality industry have completed the program, the company said.

In 2022, the first lecture of the program featured Odd Strandbakken, head bartender of Charles H. at the Four Seasons Hotel Seoul, who introduced how to practice sustainability in the bar industry, including making cocktails and garnishes using local ingredients.

Pernod Ricard Korea is also offering the "T-Talk" program, an interactive session where industry workers share tips and insight into the bar business.