Hana Bank, one of the five biggest banks in South Korea, and Kyung Hee University launched a philanthropic campaign Wednesday to ask people to bequeath their fortunes to charity, amid growing awareness of charity pledges leaving behind positive social impact.

The bank will help those seeking to put money into philanthropic causes draw up a financial plan in advance while the university will look for potential candidates by offering them programs that show how charitable donations have served the greater good.

“Our mission, going forward as a bank, is to create social values and connect them, so they really matter,” Hana Bank CEO Park Sung-ho said. Hahn Kyun-tae, president of Kyung Hee University, said the latest partnership will help usher in a more sustainable society.