Posco announced Tuesday the launch of Innovilt, an integrated brand of its premium construction steel materials.

The materials are used in buildings and other infrastructure projects.

Posco said its new integrated brand will help not only construction experts but also end-users easily recognize and select the materials. 



“We are trying to cope with challenges such as oversupply of steel and slowing economic growth index through the integrated brand,” said Jang In-hwa, head of Posco’s steel division.

Posco plans to focus on select Innovilt products after technical review of their quality and marketability.

The products include interior materials with durability, exterior materials with good design, earthquake-resistant materials and materials used for roads and bridges that do not require painting.

By Shin Ji-hye (shinjh@heraldcorp.com)