Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Now is no time to add pressure on businesses: top executives

    Now is no time to add pressure on businesses: top executives
  2. 2

    CJ CheilJedang to spur overseas growth with new Hungary, US plants

    CJ CheilJedang to spur overseas growth with new Hungary, US plants
  3. 3

    Seoul to host winter festival from Dec. 13

    Seoul to host winter festival from Dec. 13
  4. 4

    Nationwide rail disruptions feared as union plans strike from Dec. 5

    Nationwide rail disruptions feared as union plans strike from Dec. 5
  5. 5

    Blackpink's solo journeys: Complementary paths, not competition

    Blackpink's solo journeys: Complementary paths, not competition
  1. 6

    N. Korea, Russia court softer image: From animal diplomacy to tourism

    N. Korea, Russia court softer image: From animal diplomacy to tourism
  2. 7

    Smugglers caught disguising 230 tons of Chinese black beans as diesel exhaust fluid

    Smugglers caught disguising 230 tons of Chinese black beans as diesel exhaust fluid
  3. 8

    [Today’s K-pop] Blackpink’s Jennie, Lisa invited to Coachella as solo acts

    [Today’s K-pop] Blackpink’s Jennie, Lisa invited to Coachella as solo acts
  4. 9

    Actor Song Joong-ki welcomes second child in Rome

    Actor Song Joong-ki welcomes second child in Rome
  5. 10

    Main opposition pushes to ease, not postpone, tax on crypto gains

    Main opposition pushes to ease, not postpone, tax on crypto gains
지나쌤

aT targets ASEAN market with agricultural exports

By Cho Hyee-su

Published : Jan. 31, 2019 - 14:50

    • Link copied

Representatives of Korea Agro-Fisheries & Food Trade Corporation (aT) and the Ministry of Agriculture, Food and Rural Affairs gathered at the aT Center in Seoul on Tuesday, along with domestic producers of agricultural goods, to discuss strategies for the ASEAN region.

The meeting, called the New Southern Export Expansion Strategic Conference, was a chance for companies to share business know-how and plan the future direction of Korean agricultural exports to ASEAN countries.


aT and MAFRA host the K-Food Fair in Hanoi, targeting young consumers with an interest in Hallyu. Three similar fairs are planned for the ASEAN region this year: one in Jakarta in June, one in Bangkok in September and one in Ho Chi Minh City in October. (aT) aT and MAFRA host the K-Food Fair in Hanoi, targeting young consumers with an interest in Hallyu. Three similar fairs are planned for the ASEAN region this year: one in Jakarta in June, one in Bangkok in September and one in Ho Chi Minh City in October. (aT)

Last year, aT strategically targeted the ASEAN market and attained $1.7 billion in exports, a 9 percent increase from the previous year. To keep the momentum going, aT said its new target was $3 billion by 2025.

aT said it intended to prioritize quality, pay attention to consumer trends in different countries and analyze the possibility of entering e-commerce markets.

By Cho Hyee-su (chohyeesu@heraldcorp.com)

More from Headlines