Most Popular
-
1
Actor Jung Woo-sung admits to being father of model Moon Ga-bi’s child
-
2
Wealthy parents ditch Korean passports to get kids into international school
-
3
Man convicted after binge eating to avoid military service
-
4
First snow to fall in Seoul on Wednesday
-
5
Final push to forge UN treaty on plastic pollution set to begin in Busan
-
6
Korea to hold own memorial for forced labor victims, boycotting Japan’s
-
7
S. Korea not to attend Sado mine memorial: foreign ministry
-
8
Nvidia CEO signals Samsung’s imminent shipment of AI chips
-
9
Toxins at 622 times legal limit found in kids' clothes from Chinese platforms
-
10
Job creation lowest on record among under-30s
In this day and age, a flood of new products and technologies bombard consumers with millions of choices daily, leading to word-of-mouth marketing and social media becoming influential tools for the promotion of products.
In the past, brands were mainly built on accumulated decades of business, but modern-day brands are more about unique technologies and services that leave a strong impression on potential customers.
In the past, brands were mainly built on accumulated decades of business, but modern-day brands are more about unique technologies and services that leave a strong impression on potential customers.
The current market environment also underscores the foundation of a strong brand, based on honest business with a clear set of goals geared toward customer satisfaction. Amid intense competition, the importance of building a trusted brand has become even more difficult and important.
Since 1994, The Korea Herald has been releasing a list of the most-loved brands to acknowledge their market presence. Through fair selection of brands that are representative of South Korea by category, this annual feature has helped improve the image of companies.
-
Articles by Korea Herald
![[More than APT] Residents, architects together design homes](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/11/24/20241124050036_0.jpg&u=)
![[Herald Review] Zico celebrates 10th year as solo artist with star-studded line-up](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=642&simg=/content/image/2024/11/25/20241125050056_0.jpg&u=)