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Food company Pulmuone rebranded itself with a new corporate identity for the first time in 13 years as it readies for change under the new leadership of CEO Lee Hyo-yul.
In January, Pulmuone founder Nam Seung-woo, who headed the company for the past 33 years, stepped down to make way for a new professional CEO to better manage the company.
“The new CI, with a darker green logo and simplified font, indicates that Pulmuone will take a leap as a global corporation with a mission for Lifestyles of Health and Sustainability,” Lee said in a ceremony unveiling the new corporate identity.
Along with the new CI, the company said its affiliate companies will also have unified brand names, by putting Pulmuone in front of the company names. Pulmuone’s main affiliates include Pulmuone Food, Pulmuone Foodmerce and Pulmuone Danone.
(ddd@heraldcorp.com)
