Most Popular
-
1
Actor Jung Woo-sung admits to being father of model Moon Ga-bi’s child
-
2
Wealthy parents ditch Korean passports to get kids into international school
-
3
Man convicted after binge eating to avoid military service
-
4
First snow to fall in Seoul on Wednesday
-
5
Final push to forge UN treaty on plastic pollution set to begin in Busan
-
6
Korea to hold own memorial for forced labor victims, boycotting Japan’s
-
7
Nvidia CEO signals Samsung’s imminent shipment of AI chips
-
8
Job creation lowest on record among under-30s
-
9
Industry experts predicts tough choices as NewJeans' ultimatum nears
-
10
NK troops disguised as 'indigenous' people in Far East for combat against Ukraine: report
SK Innovation invites 150 undergrads to select PR agency
By Kim Bo-gyungPublished : Jan. 10, 2018 - 14:41
SK Innovation, South Korea’s top refiner, invited 150 university students to be judges in the selection of a public relations agency that will be in charge of the company’s PR campaign for 2018, it said.
This is the second year SK Innovation has invited students to be judges to evaluate presentations by PR agencies competing to be chosen.
“We believe this unprecedented decision-making process creates social value. Students can get firsthand experience of advertisement production,” SK Innovation said.
“It is also meaningful in that it provides a chance for students to participate in important decision making.”
This is the second year SK Innovation has invited students to be judges to evaluate presentations by PR agencies competing to be chosen.
“We believe this unprecedented decision-making process creates social value. Students can get firsthand experience of advertisement production,” SK Innovation said.
“It is also meaningful in that it provides a chance for students to participate in important decision making.”
The company’s PR campaign series boasting innovative art techniques has garnered huge popularity online.
SK Innovation is the pioneer of so-called “artvertising” here, in which artistic features take center stage in advertisements. Artvertising is a compound word that combines art and advertising.
The ad made by the selected PR agency is to be unveiled in March, the company said.
By Kim Bo-gyung (lisakim425@heraldcorp.com)
