South Korea’s largest hotel and entertainment complex Seoul Dragon City is set to open on Oct. 1. 

It is also dubbed Korea’s first “hotelplex,” as it combines four hotels. 

“We are building Korea’s first hospitality landmark,” said Jerome Stubert, the cluster general manager of Seoul Dragon City, at a press conference Wednesday.

The gigantic three-tower complex is an ambitious 500 billion won ($439 million) project by Korea’s Seobu T&D and AccorHotels, housing four Accor hotel brands that span economy to luxury price ranges as well as a convention center and a four-story sky bridge filled with entertainment facilities such as party lounges and bars.

The complex has 1,700 guest rooms in total and a convention center with a 4,900-person capacity. In terms of the number of guest rooms, it is the largest hotel facility in Korea to date. 

The four-story sky bridge between two of the three towers houses Sky Kingdom, a collective name for the center’s lounges, bars and party rooms.
The four hotel brands include the serviced residence brand Grand Mercure and the luxury Novotel Suites brand, both of which are coming to Korea for the first time.

“There is no question that Accor has been meeting needs in the economy and mid-scale ranges in Korea, and now we are looking to expand into the luxury market,” said Patrick J-M Basset, the chief operating officer of AccorHotels in Upper Southeast and Northeast Asia.

The main strategy of Seoul Dragon City is to offer something for all types of tourists including those on short-term and long-term stays and on various budgets. Room prices at the complex range from 270,000 won ($237) for a superior room at Ibis Style Ambassador to 369,000 won for a junior suite room at the Grand Mercure Ambassador.

By Won Ho-jung (hjwon@heraldcorp.com)