Samsung Electronics on Wednesday announced it will start providing its flagship Exynos processors for German automaker, signaling the world’s top chipmaker’s entry into chips for cars.

The supply contract was made as part of Samsung’s participation in the Audi Progressive SemiConductor Program, known as PSCP, as a partner supplier of the Exynos processors, its own System-on-Chip solution, for the automaker’s next-generation In Vehicle Infotainment system. 

Audi’s PSCP was first initiated in 2010 to quickly implement the latest technologies that satisfy its highest standard in robustness, performance and quality for automobiles.

“With Exynos processors, Samsung has proven its technology leadership in performance, reliability and innovative packaging solutions,” said Alfons Pfaller, head of infotainment development at Audi. “Through the PSCP, Samsung and Audi will work together to bring the best in-vehicle infotainment experience at the automotive quality level expected from the Audi brand.”

With multiple OS and multi-display support, the flagship Exynos processors can operate up to four different domains and displays stationed in the vehicle at once. The processors are particularly known for highly graphical user interface on displays for deeper user engagement.

Samsung wants to expand the use of the Exynos processors from smart devices and laptops to automobiles with an aim to bring safer and more pleasant experience for drivers.

“We are very thrilled to be a part of the rapidly advancing automobile technology,” said Charlie Bae, executive vice president of sales and marketing, system LSI business at Samsung Electronics. “Samsung is fully dedicated to delivering a robust and reliable yet high-performing solution to Audi for the next level of driving enjoyment.”

By Song Su-hyun (song@heraldcorp.com)