Korea Ginseng Corp.’s red ginseng product CKJ Everytime has been gaining popularity among youths at home and abroad, the firm said Tuesday.

Since KGC rolled out CKJ Everytime in 2012, the firm has seen a tenfold increase in sales over three years. Sales jumped from 10 billion won ($8.5 million) in 2013 to 40 billion won in 2015. Sales are projected to reach close to 100 billion won this year, the firm said. 

KGC said the product’s portability is key to attracting busy, health conscious millennials.

CKJ Everytime is a tube-shaped product containing red ginseng tonic that can be consumed directly, unlike conventional bulky red ginseng products that are required to be mixed with water before drinking.

CKJ Everytime has also attracted overseas consumers, as it was featured on the megahit Korean drama “Descendants of the Sun” early this year. Its popularity expanded beyond the nation to Hallyu fans across Asia, the company said.

“More young tourists visit duty-free shops at airports or department stores to buy the ‘Song Joong-ki’ red ginseng,” said a KGC official.

The official added that CKJ Everytime helped promote ginseng among young people as a trendy health product instead of a mere traditional cure. Red ginseng is said to aid stamina and strengthen the immune system.

By Song Ji-won (jiwon.song@heraldcorp.com)