[THE INVESTOR] Samsung Electronics, which released SUHD TV models earlier this year with High Dynamic Range technology, is bolstering partnerships with major European content providers to make inroads into the emerging market.

The moves are based on recent estimates showing that more than 100 million households in the world will have Ultra HD TVs adopted HDR technology in five years, according to an industry tracker on Sept. 23.

A total of 107 million households with over 250 million viewers will watch shows on TVs using the latest technology, HDR, according to the Strategy Analytics.

HDR technology allows screens to deliver vivid displays by optimizing brightness depending on colors, boasting improved quality compared with previous Ultra HD TVs.

Strategy Analytics further forecast that the penetration of HDR TVs will reach nearly 25 percent of homes in the United States by 2020.

Italy’s Chily and Germany’s Videoland already launched UHD service last year, while the Netherlands’ Insight, the Ultra HD channel, and Spain’s RTVE are set to adopt HDR service later this year.

(theinvestor@heraldcorp.com)