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BERLIN -- Samsung Electronics on Thursday showcased its quantum dot super ultra-high definition TV lineups, calling it the future of TV on the eve of the annual IFA technology show in Berlin.
Samsung vowed to employ “the power of curve” of its quantum dot technology and innovative design, to redefine the conventional TV market. It will also seek partnership with global content providers including Netflix, and expand its new and existing European ultra-high definition and high dynamic range content partnerships.
The company said consumers can now enjoy all-new programming from their favorite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs.
“We are thrilled to work with amazing content partners, who share our mission of providing consumers with the best entertainment available,” said Lee Won-jin, executive vice president of Samsung Electronics’ visual display business.
“With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality,” Lee added.
"Quantum dots will soon be mass produced as we have prepared the technology for long," Lee told The Korea Herald after the press briefing, although he did not specify the date.
The quantum dot technology is environmentally friendly and suitable for innovative design.
Samsung began research and development on quantum dots since 2001 and launched the world’s first cadmium-free quantum dot super ultra-high definition TV in 2015.
“Quantum dot technology has high potential to grow in diverse areas such as bio and energy,” said Jason Hartlove, chief of the US nanotechnology firm Nanosys, a developer of quantum dot technology for displays.
As for premium home appliances, Samsung said it is ready to enhance the home experience through technological advancement and innovative design.
“Samsung Electronics continued to unveil innovative products and new experiences for consumers at IFA,” David Lowes, Samsung’s chief marketing officer in Europe said at the press briefing, adding, “This time, we seek to deliver more meaningful value in daily lives with innovative products.”
Samsung vowed to employ “the power of curve” of its quantum dot technology and innovative design, to redefine the conventional TV market. It will also seek partnership with global content providers including Netflix, and expand its new and existing European ultra-high definition and high dynamic range content partnerships.
The company said consumers can now enjoy all-new programming from their favorite content providers, including Amazon, Netflix and a growing list of local partners, in the best picture quality on all Samsung 2016 UHD and SUHD TVs.
“We are thrilled to work with amazing content partners, who share our mission of providing consumers with the best entertainment available,” said Lee Won-jin, executive vice president of Samsung Electronics’ visual display business.
“With fresh UHD and HDR content debuting soon in the European market in the coming months, we are excited to offer consumers more of their favorite television shows and movies in the best picture quality,” Lee added.
"Quantum dots will soon be mass produced as we have prepared the technology for long," Lee told The Korea Herald after the press briefing, although he did not specify the date.
The quantum dot technology is environmentally friendly and suitable for innovative design.
Samsung began research and development on quantum dots since 2001 and launched the world’s first cadmium-free quantum dot super ultra-high definition TV in 2015.
“Quantum dot technology has high potential to grow in diverse areas such as bio and energy,” said Jason Hartlove, chief of the US nanotechnology firm Nanosys, a developer of quantum dot technology for displays.
As for premium home appliances, Samsung said it is ready to enhance the home experience through technological advancement and innovative design.
“Samsung Electronics continued to unveil innovative products and new experiences for consumers at IFA,” David Lowes, Samsung’s chief marketing officer in Europe said at the press briefing, adding, “This time, we seek to deliver more meaningful value in daily lives with innovative products.”
He said the company is investing 30 million euros ($33.4 million) every day for research and development.
Samsung has also vowed to contribute to the regional society, highlighting the significance of the European region. The company plans to provide technology training for teachers and students in Europe by partnering with 3-D printing company MakerBot. The two companies will make efforts to create jobs for the youth and teach them how to utilize 3-D printing technologies.
Samsung also unveiled a built-in refrigerator product equipped with twin cooling technology, wireless controls and remarkable design, saying it is meant to change people’s lives.
The products will be available in stores early next year.
Samsung additionally pledged to support around 400,000 young Europeans by the end of 2016 through the European Union’s Grand Coalition for Digital Jobs.
The press conference was held amid intensifying speculation that batteries of Samsung Galaxy Note 7 had exploded while charging.
The company, however, didn’t mention the incident. The press conference ended without a Q&A session.
By Cho Chung-un and Shin Ji-hye
Korea Herald correspondents
(christory@heraldcorp.com) (shinjh@heraldcorp.com)
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Articles by Korea Herald
