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[THE INVESTOR] South Korean “cosmeceutical” brand Dr. Jart opened its first flagship store in China in Shanghai, it announced Aug. 19.
Located on the first floor of Super Brand Mall, the largest shopping complex in the city, it showcases about 45 major items, including brightening cream, mask sheets and its best-selling range Ceramidin.
Dr. Jart had been available only at multi-brand cosmetics store Sephora’s branches in China. The 11-year-old brand has expanded to 17 countries, including the US and Japan.
By Hwang You-mee (glamazon@heraldcorp.com)
Located on the first floor of Super Brand Mall, the largest shopping complex in the city, it showcases about 45 major items, including brightening cream, mask sheets and its best-selling range Ceramidin.
Dr. Jart had been available only at multi-brand cosmetics store Sephora’s branches in China. The 11-year-old brand has expanded to 17 countries, including the US and Japan.
By Hwang You-mee (glamazon@heraldcorp.com)
