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[THE INVESTOR] Hyundai Motor is planning to introduce the Genesis marque to the US market and launch the G80 and G90 sedans during the second week of August, local media reported on Aug. 8.
The G80, the follow-up to the Genesis sedan, will start at US$41,400 in the US market. The price of the G90 in the US market has not yet been decided. The vehicle, known as the EQ900, starts at 77 million won (US$69,315) in South Korea. According to reports, Hyundai Motor has set the G90 sales target in the US at 5,000 units.
The company had initially planned to launch the G90 and then the G80 at a later date in the US, but has opted for a simultaneous launch as part of the efforts to promote its luxury Genesis brand.
By Choi He-suk (cheesuk@heraldcorp.com)
