Hyundai Motor, the nation’s largest automaker, has revealed the artistic rendering for its third “Hyundai Motorstudio’’ to open next year.

“The company will open its largest brand experience center in Goyang, Gyeonggi Province, in early 2017,’’ a company spokesperson said. 

“In an effort to raise brand value, Hyundai has built its own brand studios at home and abroad under the leadership of its vice chairman Chung Eui-sun.’’

The automaker already runs two Motorstudios -- in Seoul and Moscow.

The upcoming third brand studio, designed by Austrian firm DMAA, will feature 14 floors under the “shaped sky” design concept, which will resemble a floating spaceship, the firm said.

Besides different external design, each brand experience center of Hyundai features a different theme.

“Hyundai’s new studio will become an amusement center like a theme park for visitors to have fun with their families and friends, while the Seoul branch focuses on brand experiences of visitors through auto-linked artworks and cultural programs.

“The company will seek more interactions with customers with the Goyang brand center,” the official added.

Hyundai Motor said it will continue to expand the global expansion of its offline brand experience centers. The next overseas project is expected to be launched in Beijing.

By Hong Sung-pyo (hong1@heraldcorp.com)