The startup Four Grit, a UX (user experience) analysis company founded only six months ago, announced on May 9 that it would be expanding its product range from the B2B (business-to-business) to B2C (business-to-consumer) market.

Four Grit (CEO: Tae Joon Park) provides an automated service that analyzes its clients’ web services, searches for a wide range of problems, and provides them with a report of its findings. 

It not only analyzes key indices such the inflow and purchases of actual users, but also conducts rapid A/B testing. The company describes its services as “constantly having a web development expert at your side.”

The company’s current goal is to improve UX through its independently-developed Semantic Mine system, which conducts a diagnosis and analysis of a website’s usability. Through simulations, it tests various factors involved in user error and diagnoses web accessibility and mobile compatibility. 

Also, to enhance a website’s marketing performance, the system monitors and optimizes factors for influential search engines and conducts real-time confirmation and tracing of user logs. 

Furthermore, it provides a statistics-based estimation of the effect of website restructuring and can show user search behavior via both visual and dynamic representations.

CEO Tae Joon Park said, “The biggest factor that differentiates Semantic Mine from its competitors is the fact that it carries out the analytical duties of a web developer through an automated process.” 

He also stated that the system was “developed for companies that do not have adequate UX analysis infrastructure.” The service is being marketed using a two-step approach. 

The company plans to expand its presence in the market by providing reasonably-priced SaaS (Software as a Service) products and making its more expensive corporate-use products price competitive compared to those of its foreign competitors. 

CEO Park revealed that Four Grit is “planning to enter the B2C market based on the momentum of our initial success in the B2B market.”

This is a photo of Four Grit CEO Tae Joon Park (second from right) with his employees, who are a mix of technology and humanities majors. Having started out with four people in November 2015, the company has since expanded to six employees.

After 18 months of preparation, Four Grit established its headquarters in Pangyo in November 2015 with four highly skilled former Naver employees. 

The name “Four Grit (4grit)” is derived from the company’s mantra “Let’s demonstrate the combined grit of our four members.” 

Designated as an incubator company of the Gyeonggi Center for Creative Economy & Innovation last year in conjunction with its founding, Four Grit has been recognized for its high level of technological skill and marketability, which it was able to achieve through the funding it received in its early stages.

(jshwang@heraldcorp.com)