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Samsung Electronics No.1 in Indian smartphone market

By Korea Herald

Published : May 12, 2016 - 10:56

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Samsung Electronics was the No. 1 player in the Indian smartphone market in the first quarter of the year, data showed Thursday.

Samsung took up a 25.1 percent share in the Indian smartphone market in the January-March period with sales of 64 million units, followed by Micromax and Intex with 16.5 percent and 9.4 percent, respectively, according to industry tracker Strategy Analytics.

U.S. tech giant Apple Inc. took up around 2.7 percent of the Indian market in the first quarter, the data showed.
Samsung Electronics showcases its S7 series in India in March. (Yonhap) Samsung Electronics showcases its S7 series in India in March. (Yonhap)


One of the most sold Samsung smartphones in India was the J-series. The South Korean tech firm has been seeking to tap deeper into emerging smartphone markets by rolling out various budget devices, including the Z1 and Z3, which run on the Samsung Tizen operating system.

But it is unclear whether Samsung will continue to take the lead in the Indian smartphone market, as rivals are ratcheting up moves to sell their low-priced products.

India is also expected to emerge as one of the world’s promising markets for high-end devices.
(khnews@heraldcorp.com)


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