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CJ E&M said Sunday it will set up a joint venture with a Thai cable channel operator to further capitalize on the global popularity of Korean pop culture.
The entertainment and media arm of South Korean conglomerate CJ Group said it has signed a memorandum of understanding with TrueVisions, the media affiliate of the Thai conglomerate Charoen Pokphand Group.
TrueVisions is Thailand’s only multiple system provider. It offers services to more than 40 percent of the 6 million households subscribed to paid TV providers in the country.
The venture will be launched by the end of this year, and the companies hope to create three TV shows together by next year, and 10 shows by 2021, CJ E&M said.
In the long run, they will expand the business to over-the-top platforms, which directly provide content over the Internet without a cable intermediary, and jointly organize festivals and manage entertainers.
CJ E&M has provided TV services to 7.8 million households in 10 Southeast Asian locations, including Hong Kong, Singapore and Taiwan, through Channel M since 2009.
(khnews@heraldcorp.com)
The entertainment and media arm of South Korean conglomerate CJ Group said it has signed a memorandum of understanding with TrueVisions, the media affiliate of the Thai conglomerate Charoen Pokphand Group.
TrueVisions is Thailand’s only multiple system provider. It offers services to more than 40 percent of the 6 million households subscribed to paid TV providers in the country.
The venture will be launched by the end of this year, and the companies hope to create three TV shows together by next year, and 10 shows by 2021, CJ E&M said.
In the long run, they will expand the business to over-the-top platforms, which directly provide content over the Internet without a cable intermediary, and jointly organize festivals and manage entertainers.
CJ E&M has provided TV services to 7.8 million households in 10 Southeast Asian locations, including Hong Kong, Singapore and Taiwan, through Channel M since 2009.
(khnews@heraldcorp.com)
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Articles by Korea Herald
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