Most Popular
-
1
Actor Jung Woo-sung admits to being father of model Moon Ga-bi’s child
-
2
Wealthy parents ditch Korean passports to get kids into international school
-
3
Man convicted after binge eating to avoid military service
-
4
First snow to fall in Seoul on Wednesday
-
5
Final push to forge UN treaty on plastic pollution set to begin in Busan
-
6
Korea to hold own memorial for forced labor victims, boycotting Japan’s
-
7
Nvidia CEO signals Samsung’s imminent shipment of AI chips
-
8
Industry experts predicts tough choices as NewJeans' ultimatum nears
-
9
Job creation lowest on record among under-30s
-
10
NK troops disguised as 'indigenous' people in Far East for combat against Ukraine: report
British Actress Tilda Swinton will be the main model of Hyundai Department Store, one of South Korea’s three major luxury goods handlers, HDS announced Wednesday.
Swinton is the first high-profile celebrity to model for the department store since it first opened in 1985. For over 30 years the company had only worked with professional models who were not widely known.
Swinton is the first high-profile celebrity to model for the department store since it first opened in 1985. For over 30 years the company had only worked with professional models who were not widely known.
HDS’ marketing strategy manager Jeong Ji-young said Swinton’s composed and professional image will appeal to Korean females between ages 30 and 40, who comprise the department store’s main customer group.
“We do not wish to merely ride on the popularity of an international model and photographer, but convey a differentiated message to our customers by providing them with a new experience,” said Jeong.
Swinton cemented her presence in South Korea by starring in Korean director Bong Joon-ho’s 2013 film “Snowpiercer” alongside Hollywood actor Chris Evans.
“We do not wish to merely ride on the popularity of an international model and photographer, but convey a differentiated message to our customers by providing them with a new experience,” said Jeong.
Swinton cemented her presence in South Korea by starring in Korean director Bong Joon-ho’s 2013 film “Snowpiercer” alongside Hollywood actor Chris Evans.
The actress is currently modeling for high-end global brands like Chanel and Benz.
Her photos will be hung up on HDS walls starting Thursday, with the opening of the annual Spring Sales.
By Lim Jeong-yeo (kaylalim@heraldcorp.com)
Her photos will be hung up on HDS walls starting Thursday, with the opening of the annual Spring Sales.
By Lim Jeong-yeo (kaylalim@heraldcorp.com)
