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Top class hotels draw in non-lodging customers with niche services
By KH디지털2Published : March 29, 2016 - 10:52
Top-class hotels are offering niche services to find not just overnight lodgers but clients who swing by during the day, industry watchers said Tuesday.
The Four Seasons Hotel, sitting at the center of downtown Seoul, opened a nail bar in October, the first at a luxury hotel. With the prime location, the service targets office workers who can drop by during lunch hours or after work. Customers can have sandwiches delivered while at the nail bar or order to go, and they can request songs as well.
Hotel officials said they adjust the number of accepted customers daily to guarantee roomy comfort for clients. The number of customers has been increasing steadily, about 20 percent every month, even without the help of active advertising, they said.
For male customers, the hotel added a barber shop with a 75-minute routine served by staff professionally trained in England. The service includes cocktails and whisky on order.
Appointments have been about 60 percent full since it opened in January.
Haevichi Hotel and Resort on the southern island of Jeju is opening a 330-square-meter playground for children in May, with a library and classes on cooking and handicrafts. The "atelier zone" offers child care for customers using the hotel services, fit for those using the spa. The hotel has a separate camping playground set up next to lounges and cafes for the parents.
Shilla Hotel in Seoul started a dress-down lunch buffet at the end of last year for people who want more quick and casual hotel dining. The buffet has some 70 items on the menu and offers brunch as well. Hotel officials said reservations are often filled one to two weeks in advance. (Yonhap)
