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Genesis’ brand value at 3rd highest among local cars
By Korea HeraldPublished : Feb. 17, 2016 - 11:35
Genesis’ brand value rose in South Korea after it was renewed as a premium vehicle brand late last year, a report showed Wednesday.
Local market research firm Brandstock said Hyundai Motor’s Genesis got 843.5 points on a scale of 1,000 in terms of its Brand Stock Top Index in January.
The brand value was the third-highest among vehicles surveyed by the firm, and reflected a jump from 2015 when Genesis was at eighth place.
Genesis used to be the name of a premium vehicle model for Hyundai, but was transformed into a separate luxury brand in November as a part of the automaker’s plans to compete with high-end rivals overseas.
The Grandeur and the Sonata -- both Hyundai Motor brands -- came in first and second in the Brandstock survey. SsangYong Motor’s Korando C SUV retained its fourth-place standing, but GM Korea’s Spark slid from third to fifth.
(khnews@heraldcorp.com)
Local market research firm Brandstock said Hyundai Motor’s Genesis got 843.5 points on a scale of 1,000 in terms of its Brand Stock Top Index in January.
The brand value was the third-highest among vehicles surveyed by the firm, and reflected a jump from 2015 when Genesis was at eighth place.
Genesis used to be the name of a premium vehicle model for Hyundai, but was transformed into a separate luxury brand in November as a part of the automaker’s plans to compete with high-end rivals overseas.
The Grandeur and the Sonata -- both Hyundai Motor brands -- came in first and second in the Brandstock survey. SsangYong Motor’s Korando C SUV retained its fourth-place standing, but GM Korea’s Spark slid from third to fifth.
(khnews@heraldcorp.com)
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Articles by Korea Herald
