The global market for Ultra HD TVs is set to lead the global TV industry throughout 2016, data showed Thursday, beating its full HD rivals in market share for the first time.
According to the data compiled by industry tracker IHS, UHD TVs are expected to take up 49 percent of global TV sales this year, hovering far above the 36.6 percent estimated for full HD models.
UHD TVs, often referred to as 4K TVs, boast a resolution of 3,840×2,160, while their full HD counterparts hold a figure of 1,920×1,080.
The latest estimate marks a giant leap from 3 percent posted in 2013. The market share of UHD TVs has continued to grow since, reaching 17.1 percent in 2014 and 36.6 percent in 2015.
In contrast, demand for full HD TVs continued to fall from 70.4 percent posted in 2013 to 46.7 percent held for 2015.
Global demand for UHD TVs is expected to continue to grow down the road to reach 58.9 percent in 2017, compared with full HD TVs' 27.6 percent.
Following the rising presence of UHD TVs, the demand for larger displays is also expected to grow, with the average size of UHD TVs sold estimated at 52.1 inches for 2016. It hovers above the 43.5-inch average for full HD TVs. (Yonhap)