Flexibility and mobility are core elements for businesses to counter challenges in fast-changing business environments.

Cloud computing services, which enable people to work anywhere and with anyone, will play a pivotal role in beefing up those two elements and ultimately change the business landscape, according to an executive at Oracle.

“Cloud is changing everything and the transformation is taking place in the world,” said Steve Deheb, senior vice president of Cloud-PaaS, IaaS, Security, Mobility, BI, EPM Business Groups, Oracle, at a press meeting held during Oracle CloudWorld, a cloud conference held in Seoul on Tuesday.

Those cloud services bring changes to the existing business categories at an “unimaginable speed,” said the senior vice president, likening the transformation caused by the online services to a journey from traditional businesses built on brick and mortar toward one with mobile and cloud systems.

Oracle offers a variety of enterprise-grade cloud computing solutions, including software-as-a-service (SaaS), platform-as-a-service (PaaS) and infrastructure-as-a-service (IaaS).

Sapporo, a Japanese brewery, successfully increased the number of visitors to its website by 135 percent by deploying the Oracle Social Cloud, a cloud service for social media marketing, according to Oracle.

Daekyo, an education firm in Korea, adopted the Oracle Sales Cloud and Oracle Middleware solutions to manage global branches, reduce costs and accelerate the decision-making processes among its offices.

Around 3,000 information technology experts, developers, academic figures and officials from Oracle’s partner firms took part in the cloud conference in Seoul, with 30 presentations and discussion sessions on strategies to achieve innovations across a range of fields, including sales, customer support, finance and human resources, with the cloud systems of the U.S. firm.

The California-headquartered company now has more than 7,000 customers and processes 33 billion online transactions a day.

An executive from Oracle Korea said the company currently has no immediate plan to build a data center, but will work on the matter.

Amazon, one of Oracle’s formidable rivals in the cloud service sector, meanwhile, launched its own data center here this month, the firm’s fifth data center in Asia and 12th in the world. Mobile game developer Nexon and financial firm Mirae Asset Financial Group are some of the customers of the firm’s Amazon Web Service, a set of cloud computing services.

By Kim Young-won (wone0102@heraldcorp.com)