Leading mattress-maker Simmons Bedding Company has launched a new luxury bed dubbed the Four Seasons Bed exclusively designed in collaboration with six-star hotel Four Seasons in Korea. 


The special beds, launched under so-called private brands, were designed to offer users three levels of softness to reflect the hotel’s aim to “offer customers the best sleeping experience possible,” according to Simmons.

These “private brand” beds are featured at other high-end hotels in Seoul, including the Westin Chosun’s “Heavenly Bed” and Lotte Hotel’s “he:on.”

“High-end hotels are paying much attention to the quality of their beds, seeking to present customers with top-notch services,” said a Simmons official. “The company will continue its efforts to develop mattresses offering the best quality and comfort.”

By Sohn Ji-young (jys@heraldcorp.com)