Bershka, a clothing brand established under Spain’s Inditex, the owner of brands Zara and Massimo Dutti, has unveiled a new design concept for its stores dubbed the “Stage.” It will also open a new store in Hongdae under the new design scheme.

Inspired by music, concerts and the backstage culture, the brand’s “Stage” interior was designed to reaffirm the brand’s position as a leader of the latest trends in fashion and music as well as top-notch technologies.


The new design concept is high-tech and environmentally friendly. Stores will be fitted with interactive displays and utilize recycled interior materials and energy-efficient lighting, as well as a floor mat made of recycled tires from planes and a light controlling system, according to the firm.

The new design scheme will be deployed in existing and new Bershka shops across the nation in phases.

By Sohn Ji-young (jys@heraldcorp.com)