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KB Kookmin Card is promoting cards targeted at consumers in their 20s and 30s based on data analysis, company officials said.
The KB Kookmin Cheongchundaero Card, released in May, caters to the interests and needs of 20- and 30-somethings, where customers can personalize discount services on select industries based on their spending style.
The company ran data analysis on the lifestyles of people in their 20s and 30s, and found that 20- and 30-somethings often purchased products online with their smartphones and frequently purchased them directly from overseas.
They were also interested in beauty products, trendy restaurants and cafes, and spent leisure time going to the movies, concerts and amusement parks. They also spent frequently on public transit and at convenience stores.
Based on these results, KB Kookmin Card provided services for restaurants, cafes, shopping, public transit and amusement parks, and provided additional benefits for mobile card use.
KB Kookmin Cheongchundaero Card saw success in their data analysis. Over 50,000 cards have been issued, with people in their 20s and 30s making up 60 percent of total users, almost twice that of the company’s other card services.
“We plan to release a variety of lifestyle products based on client types in the future,” company officials said.
By Sang Youn-joo (sangyj@heraldcorp.com)
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