The Korean Culture and Information Service said on Thursday that it would launch a program called “Hello, Mr. K,” aimed at promoting the Korean culture and arts to foreigners living in the country.

The agency, which is part of the Ministry of Culture, Sports and Tourism, will begin the series with a concert at Yonsei University in Seoul on Friday, inviting some 1,600 foreign students studying in Korea.

The event will include a live dance performance using LED technology, and nongak, a traditional music performance by farmers. It will also include a concert by the K-pop idol N-SONIC.

“Hello, Mr. K,” in which K refers to Korea, will continue its show at the U.S. military base in Pyeongtaek, Gyeonggi Province, at the end of this month, then at the athletes’ village of the Gwangju Universiade on July 4.

The agency plans another event at the Arts Center in Iksan, North Jeolla Province, on Aug. 5.

“We hope to promote the image of Korea among foreigners during the event,” said a KOCIS official.

The KOCIS was established in 1971 as part of the ministry to promote Korea and cultural exchanges with the world, as well as provide news services on Korea’s culture policies.

By Park Hyong-ki (hkp@heraldcorp.com)