Samsung SDS, which celebrated its 30th anniversary Wednesday, said it has set a new target of reaching 20 trillion won ($18 billion) in sales by 2020, pledging to become a global top 10 player in the IT service market.

“The goal is very ambitious, but we expect to achieve it through value-added services and going global,” said the company’s chief executive Jun Dong-soo during a press conference at its headquarters in Seoul.

Samsung SDS is a technology service unit of the nation’s largest conglomerate. After the former head of Samsung’s memory division joined as CEO in 2013, the company also made a hot trading debut in November last year. 

Under the new Vision 2020, the company said it aims to almost triple its sales to 20 trillion won by 2020 from last year’s 7.9 trillion won. The annual 17 percent growth rate compares to the average 4 to 5 percent in the IT service industry overall.

The company said its core IT outsourcing business would further grow to 7 trillion won in sales in the next five years, while offering more mobile-based services to secure new revenue sources.

The company aims to hit 8 trillion won in advanced value-added services, including the IT logistics solutions.

Samsung SDS has invested about 100 billion won over the past three years to build solutions in the area. The company recently launched the next-generation version of its IT platform solution, Cello Plus, which enables corporate users to comprehensively manage their logistics business and network, from planning to data analysis and execution.

An additional 5 trillion won will come from its growing business for office communication systems based on advanced mobile management solutions, the company said.

Samsung SDS began as a system integration services provider to Samsung Electronics and other Samsung affiliates. But its business portfolio diversified with more partnerships with global players.

In March, the company said it teamed up with U.S. software giant Oracle to enter China’s soaring logistics solutions market.

The company’s CEO expects the company will continue to gain further support from Samsung Group as a whole, especially in the era of the Internet of Things.

“While devices have thus far dominated the value chain of the IT service market, renewed attention is being paid to software engineering and services,” he said.

“With the paradigm shift within the industry, we expect more human resources from the group will be poured into our business.”

However, Jun dismissed recent rumors that the company could sell off part of its core businesses to the group’s flagship unit Samsung Electronics.

By Lee Ji-yoon (jylee@heraldcorp.com)