Most Popular
-
1
Korean Air gets European nod to become Northeast Asia’s largest airline
-
2
NewJeans terminates contract with Ador, embarks on new journey
-
3
Ador claims exclusive contracts with NewJeans still valid
-
4
Heavy, wet snow to fall more often this winter
-
5
SNU professors join growing movement calling for Yoon's resignation
-
6
Presidential office criticizes opposition-led state auditor, prosecutor impeachment motions
-
7
N. Korea launches 32nd wave of trash balloons, anti-S. Korea leaflets
-
8
‘NewJeans are no longer under Ador,’ says legal expert
-
9
NewJeans leave for Japan shows day after unilaterally terminating contract with Ador
-
10
Will Min Hee-jin reunite with NewJeans?
Volvo Korea opened its pop-up store The House of Sweden in the fashionable district of Garosu-gil in southern Seoul on Thursday. The store runs through April 21.
Aimed at delivering the Swedish carmaker’s brand image and its 88-year-old heritage, the cafe and lounge bar has Volvo premium sports sedan S60 and compact SUV Cross Country on display. Volvo also invited Swedish outdoor fashion brand Haglofs, vodka label Absolute, restaurant Hemlagat and coffeehouse Fika to contribute to the Scandinavian atmosphere.
“We wanted to better communicate with young customers by offering the overall northern European mode. Through various events, we will have more people experience Volvo cars,” said Volvo Korea CEO Lee Yun-mo.
By Bae Ji-sook (baejisook@heraldcorp.com)
Aimed at delivering the Swedish carmaker’s brand image and its 88-year-old heritage, the cafe and lounge bar has Volvo premium sports sedan S60 and compact SUV Cross Country on display. Volvo also invited Swedish outdoor fashion brand Haglofs, vodka label Absolute, restaurant Hemlagat and coffeehouse Fika to contribute to the Scandinavian atmosphere.
“We wanted to better communicate with young customers by offering the overall northern European mode. Through various events, we will have more people experience Volvo cars,” said Volvo Korea CEO Lee Yun-mo.
By Bae Ji-sook (baejisook@heraldcorp.com)
-
Articles by Korea Herald
