Starwood Hotels and Resorts announced that it would offer free standard in-room Internet access to members of Starwood Preferred Guest who book through Starwood’s digital channels during their stay at all Starwood chain hotels in Korea and participating hotels worldwide.

From Feb. 2, free Internet access will be available to SPG members who book their hotel stays through the company’s corporate and brand websites and mobile sites, including the SPG app.

“With the seismic shift towards digital, particularly when guests are on the road and literally mobile, our SPG members believe high-quality Internet access is a basic necessity right up there with a great bed,” said Chris Holdren, senior vice president of SPG and Digital at Starwood. “Offering free in-room Internet access just relieves one more pain point in the travel experience and recognizes our loyalty to SPG members who travel with us.”

(wylee@heraldcorp.com)