[Graphic News] K-dramas’ viewership in U.S. broader than thought
By Korea HeraldPublished : Nov. 24, 2014 - 21:38
Asians make up 29 percent of the U.S. viewership, followed by whites (24%), Hispanics/Latin Americans (18.9%) and blacks (9%). Viewers of Korean descent took up a 4.4 percent share.
Over 85 percent of the viewers said they have been watching Korean TV dramas for more than a year now.
Eighty-seven percent watch through streaming services, such as Dramafever (55.7%) and Viki (25.7%).
Rom-com is found to be the most popular K-drama genre at 72 percent.
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Articles by Korea Herald