A leading South Korean PR company said Thursday it has established Asia's first celebrity digital studio in partnership with a famous management agency and a comedy video website in the United States.

The BeFunny Studios, a joint cooperation between South Korea's Prain and America's CAA agency, and the Funny or Die website, will focus on producing funny videos featuring A-list talent from both Asia and Hollywood on one screen, Prain said.

CAA is one of Hollywood's top talent agencies and has Brad Pitt and George Clooney among its clients.

The videos will be distributed on various channels -- online, mobile and television, it added.

"It will never be impossible to see Brad Pitt, Song Gang-ho and Ryu Seung-ryong playing in comedies together on the BeFunny site,"

said Kim Ho-seong, head of the new company. (Yonhap)