“We are targeting mainly women in their twenties and thirties who are more likely to keep straight, long hair,“ a Unilever spokesman said, adding that Tresemme products are less damaging for people with sensitive scalps because it does not contain silicon.
Tresemme products are sold at E-mart, with the shampoo and conditioner priced at 14,900 won each. The hair mask costs 11,000 won.
(baejisook@heraldcorp.com)
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Articles by Korea Herald