The Korea Herald

지나쌤

Samsung, LG to go after bigger sales of UHD TVs

By Seo Jee-yeon

Published : Aug. 3, 2014 - 20:47

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South Korea’s top two tech firms are aiming for a bigger world market share this year with their ultrahigh-definition TVs for combined sales of close to 5 million units, industry officials said Sunday.

Samsung Electronics and LG Electronics predict a fast expansion of UHD TV demand, up to 12 million units this year from just 1.6 million last year.

Japan’s Sony and China’s major players have been successfully penetrating the relatively new market that took shape in 2012, eroding sales by the two South Korean companies.

Samsung and LG are hoping to make a comeback in the second half of this year, the normal high-demand season, with curved screens, larger sizes and more consumer-friendly prices to together seize 40 percent of the world market, according to industry officials.

Data from Display Search said Samsung ranked No. 1 in UHD TV sales in the first half by taking 21.6 percent of the market. Two Chinese companies ― Hisense and Skyworth ― followed with 16 percent and 13.6 percent, respectively. LG, which commanded 35 percent of the world market in the first quarter last year, came in fourth with 10.6 percent. (Yonhap)