LG Electronics, one of the largest manufacturers of consumer appliances in the world, said Sunday that sales of its latest smart WebOS TVs surpassed the 1 million mark, just three months after the product reached consumers.

The company said its latest smart TV sets are sold in 45 countries around the world, with sales in North and Latin America hitting 320,000 units. Sales in Europe and the Commonwealth of Independent States, or a bloc of former Soviet states, also reached 380,000 units, the company said.

The TVs that first reached the South Korean market in late February place the greatest importance on easy user experience to overcome the “excessively complicated” operating systems of existing smart TVs.

Streamlining the operating system also enhances the responsiveness and speed of LG’s WebOS vis-a-vis other products on the market, the electronics giant claimed.

LG said it aims to expand sales to 150 countries by the end of the year and wants to sell 10 million units by the first half of 2015. According to market researcher DisplaySearch, the world’s smart TV market reached 73.1 million units in 2013, with numbers likely to rise to over 83.2 million this year. (Yonhap)