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피터빈트

오바마, 삼성의 상업적 트윗 ‘용인’

By KH디지털2

Published : April 27, 2014 - 16:00

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(트위터) (트위터)
버락 오바마 미국 대통령이 삼성전자의 셀카 트윗에 대해 “문제될 것 없다”고 말한 것으로 전해졌다.

삼성에 따르면 오바마 대통령은 지난 26일 국내 재계 총수들과의 간담회에서 이재용 삼성전자 부회장에게 이 같은 취지로 발언했다.

이른바 ‘백악관 셀카 논란’은 이달 초 보스턴 레드삭스 소속 데이빗 오티스가 오바마 대통령과 찍은 셀카를 자신의 트위터에 올리면서 시작됐다. 오티스가 들고있던 스마트폰은 삼성의 갤럭시 노트3였다.

삼성전자는 이를 520만명의 팔로워에게 리트윗하면서 자사 제품으로 찍은 사진임을 적극 알렸다.

그 직후 “셀카를 상업적인 목적으로 이용한다”는 비판이 쏟아졌고 백악관 또한 “대통령의 사진이 상업적 용도로 사용되는 것을 반대한다”는 공식 입장을 내놨다.

그러나 지난 주말 방한했던 오바마 대통령의 ‘아량’으로 논란은 일단 수그러들 전망이다. 오바마 대통령은 기업총수들과의 오찬에 앞서 하얏트호텔 직원과도 셀카 촬영을 한 것으로 전해졌다.

한편 이 부회장은 기자들과 만난 자리에서 삼성의 미국시장 투자 확대에 대해서는 “논의하지 않았다”고 잘라 말했다.

간담회 자리엔 허창수 전국경제인연합회 회장을 비롯해 정몽구 현대자동차그룹 회장, 신동빈 롯데그룹 회장 등 그룹총수 10여명이 참석했다.

(코리아헤럴드 신지혜 기자 shinjh@heraldcorp.com)

<관련 영문 기사>

Obama shrugs off selfie-sharing controversy

U.S. President Barack Obama on Saturday clarified his stance that he would not tackle Samsung Group’s tweets of Obama’s selfie, Samsung Electronics vice chairman Lee Jay-yong said Saturday.

“(Obama) said the selfie would not pose any problem,” Lee told reporters after a meeting between Obama and local business leaders in Seoul. The U.S. president was making a two-day visit to Korea on Friday and Saturday.

The controversy began when Boston Red Sox major leaguer David Ortiz posted a picture with Obama on his Twitter and Samsung retweeted the post to its 5.2 million followers, saying the photo was taken with the Korean electronics firm’s Galaxy Note 3.

Following the post, the White House rebuked Samsung for using the photo as corporate advertisement. “I can say that as a rule, the White House objects to attempts to use the president’s likeness for commercial purposes,” White House press secretary Jay Carney said.

Obama’s remark in Seoul, however, may quell the controversy. He also reportedly took a selfie with a Korean employee in the elevator on the same day.

Lee said after the event, “the atmosphere (of the meeting) was good,” and that “we did not discuss it (the controversy)” for the sake of focusing on investment in the U.S.

Ten business CEOs including Hyundai Motor Group chairman Chung Mong-koo and Federation of Korean Industries chairman Huh Chang-soo participated in the meeting.

By Shin Ji-hye (shinjh@heraldcorp.com)

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