Most Popular
-
1
Dongduk Women’s University halts coeducation talks
-
2
Russia sent 'anti-air' missiles to Pyongyang, Yoon's aide says
-
3
Defense ministry denies special treatment for BTS’ V amid phone use allegations
-
4
OpenAI in talks with Samsung to power AI features, report says
-
5
Two jailed for forcing disabled teens into prostitution
-
6
Disney+ offers sneak peek at 2025 lineup of Korean originals
-
7
South Korean military plans to launch new division for future warfare
-
8
Gold bars and cash bundles; authorities confiscate millions from tax dodgers
-
9
Teen smoking, drinking decline, while mental health, dietary habits worsen
-
10
Kia EV9 GT marks world debut at LA Motor Show
지난 주말 독일 프랑크푸르트공항 면세점. 화장품매장 한 켠 입생로랑 코너에 동양인 고객들이 유독 많이 몰려 있다. 한 현지 판매사원은 “한국과 중국 고객들이 주로 찾는 52호 립스틱과 105호 틴트는 계속 재고가 없다”며 영문을 모르겠다는 표정이다.
이 제품들은 최근 인기리에 종영된 드라마 “별에서 온 그대”에서 극중 주인공 천송이 (전지현)가 즐겨 쓴 것으로 알려지면서 국내는 물론 전세계적으로 품절사례를 맞고 있다.
문제는 전지현은 극중에서 한번도 이 제품을 사용하지 않았다는 점. 그녀는 이 제품들을 드라마 제작발표회 때 딱 한번 발랐는데 이점이 블로거들사이에서 와전되면서 이후 드라마 속에서 비슷한 색의 립스틱 제품들이 불티나게 팔리기 시작한 것이다.
이에 가장 곤혹스러운 쪽은 드라마에 수억을 들여 협찬한 아모레퍼시픽이다. 이 회사의 한율 브랜드의 광고 모델로도 활동중인 전지현은 실제로는 아모레퍼시픽의 아이오페나 롤리타렘피카의 립스틱제품을 사용했다.
한 업계 관계자는 “극중 천송이의 입술표현은 여러 브랜드 제품을 섞어서 연출한 것인데 역시 입생로랑 제품은 해당사항이 없었다”며 “입생로랑은 긍정도 부정도 하지 않으며 ‘천송이효과’를 톡톡히 보고 있다”고 말했다.
다른 관계자 역시 “아모레퍼시픽이 로레알코리아에 소송까지 고려할 정도로 입생로랑에 불만을 갖고 있는 것으로 알고 있다”고 덧붙였다.
(코리아헤럴드 이지윤기자 jylee@heraldcorp.com)
<관련 영문 기사>
Yves Saint Laurent gets free ride on drama sensation
Yves Saint Laurent, the French cosmetics brand owned by L’Oreal, is getting a free ride on the Asian drama sensation “My Love from the Star.”
Due to erroneous information that the lipstick used by Korean actress Jun Ji-hyun, the star of the drama, was from YSL, its products are flying off the shelves.
Currently, two of the coral hue lipsticks -- Rouge Pur Couture Vernis A Levres Glossy Stain 105 and Rouge Pur Couture 52 -- have sold out at most cosmetics shops, including at overseas duty-free shops.
“Asian customers from Korea and China ask for very specific products. But we have none in stock right now,” said a sales person at Frankfurt Airport. “Their popularity also helps the sales of the same color products of other brands.”
The problem is, Jun Ji-hyun, the actress who starred in the drama, had not actually used YSL lipstick.
A mistake that occurred when she attended a promotional event for the drama caused consumers to believe that Jun had used YSL’s lipstick products. This misinformation then spread like wildfire online.
“The color of her lips (during the show) cannot be produced by a single product. The make-up artist mixed up a number of different (products), and YSL was not one of them,” said an industry source.
At the center of this case of mistaken identity is AmorePacific, Korea’s largest beauty company, which spent millions to promote its brands, including Hanyul, advertised by Jun.
Moreover, AmorePacific was an official sponsor of “My Love from The Star.” YSL was not.
“AmorePacific had considered filing a lawsuit against YSL, which is choosing to remain silent on whether Jun is using their products,” said another industry source.
Despite the tension between the two cosmetics rivals, the popularity of the YSL products is showing no signs of waning, as the show has gone on to become a megahit in other Asian countries, especially in China.
By Lee Ji-yoon (jylee@heraldcorp.com)
Yves Saint Laurent gets free ride on drama sensation
Yves Saint Laurent, the French cosmetics brand owned by L’Oreal, is getting a free ride on the Asian drama sensation “My Love from the Star.”
Due to erroneous information that the lipstick used by Korean actress Jun Ji-hyun, the star of the drama, was from YSL, its products are flying off the shelves.
Currently, two of the coral hue lipsticks -- Rouge Pur Couture Vernis A Levres Glossy Stain 105 and Rouge Pur Couture 52 -- have sold out at most cosmetics shops, including at overseas duty-free shops.
“Asian customers from Korea and China ask for very specific products. But we have none in stock right now,” said a sales person at Frankfurt Airport. “Their popularity also helps the sales of the same color products of other brands.”
The problem is, Jun Ji-hyun, the actress who starred in the drama, had not actually used YSL lipstick.
A mistake that occurred when she attended a promotional event for the drama caused consumers to believe that Jun had used YSL’s lipstick products. This misinformation then spread like wildfire online.
“The color of her lips (during the show) cannot be produced by a single product. The make-up artist mixed up a number of different (products), and YSL was not one of them,” said an industry source.
At the center of this case of mistaken identity is AmorePacific, Korea’s largest beauty company, which spent millions to promote its brands, including Hanyul, advertised by Jun.
Moreover, AmorePacific was an official sponsor of “My Love from The Star.” YSL was not.
“AmorePacific had considered filing a lawsuit against YSL, which is choosing to remain silent on whether Jun is using their products,” said another industry source.
Despite the tension between the two cosmetics rivals, the popularity of the YSL products is showing no signs of waning, as the show has gone on to become a megahit in other Asian countries, especially in China.
By Lee Ji-yoon (jylee@heraldcorp.com)
