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세계 광고계의 거장 존 헤가티는 24일 영국 BBC와의 인터뷰에서 그 동안 삼성은 “모방자”의 위치에 있었다고 말하며, 그런 모습에서 탈피해 “독창성을 가지고 시장을 선도 할 필요가 있다”고 꼬집었다.
그는 삼성은 매우 훌륭하고 성공한 브랜드이며 인정받을 만하지만, “삼성의 거의 모든 제품이 애플의 제품을 모방한 것 같았다“며 애플의 편을 들면서 삼성은 앞으로 더욱 “창조적 (inventive)”이어야 한다고 말했다.
존 헤가티는 리바이스, 아우디 등 세계적인 기업의 광고를 제작했으며, 그 공로를 인정 받아 2007년 영국 왕실로부터 기사 작위를 받았다.
(코리아헤럴드 김영원 기자)
그는 삼성은 매우 훌륭하고 성공한 브랜드이며 인정받을 만하지만, “삼성의 거의 모든 제품이 애플의 제품을 모방한 것 같았다“며 애플의 편을 들면서 삼성은 앞으로 더욱 “창조적 (inventive)”이어야 한다고 말했다.
존 헤가티는 리바이스, 아우디 등 세계적인 기업의 광고를 제작했으며, 그 공로를 인정 받아 2007년 영국 왕실로부터 기사 작위를 받았다.
(코리아헤럴드 김영원 기자)
<관련 영문 기사>
Advertising legend criticizes Samsung
John Hegarty, a founder of British advertising agency Bartle Bogle Hegarty, said that Samsung Electronics needs to be more “inventive” in order to lead the market down the road.
Speaking in an interview with the BBC last week, Sir John Hegarty said “I think the future for Samsung has got to be being more inventive, and leading, not following.”
He also called the Korean company a “copier” on the grounds that Samsung previously rolled out copycat products of Apple and lacked originality.
Hegarty is a legendary figure in the world’s advertisement business, as a host of his ads, including the Launderette commercial for Levi’s jeans, drew worldwide attention.
John Hegarty was knighted by Queen Elizabeth II in 2007 in recognition of his services to the advertising industry.
By Kim Young-won and news reports
(wone0102@heraldcorp.com)
Advertising legend criticizes Samsung
John Hegarty, a founder of British advertising agency Bartle Bogle Hegarty, said that Samsung Electronics needs to be more “inventive” in order to lead the market down the road.
Speaking in an interview with the BBC last week, Sir John Hegarty said “I think the future for Samsung has got to be being more inventive, and leading, not following.”
He also called the Korean company a “copier” on the grounds that Samsung previously rolled out copycat products of Apple and lacked originality.
Hegarty is a legendary figure in the world’s advertisement business, as a host of his ads, including the Launderette commercial for Levi’s jeans, drew worldwide attention.
John Hegarty was knighted by Queen Elizabeth II in 2007 in recognition of his services to the advertising industry.
By Kim Young-won and news reports
(wone0102@heraldcorp.com)
