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Online shopping volume breaks record 50 tln won mark in 2013
By 정주원Published : Jan. 2, 2014 - 14:43
Online shopping volume in South Korea recorded 55 trillion won ($52.1 billion) last year, far surpassing the unprecedented 50 trillion won mark, thanks to the rising popularity of mobile shopping, industry data showed.
According to the data, online shopping transactions reached 55 trillion won last year, up 14.6 percent from 48 trillion won the previous year. Such transactions had risen to 34 trillion won in 2010 from 27 trillion won in 2007.
Industry watchers say online shopping may well reach 65 trillion this year as such shopping means become more and more commonplace, especially with mobile shopping leading the growth.
The percentage of mobile shopping in overall online shopping is forecast to rise to 15 percent this year from 1 percent in 2011. The portion of Internet shopping, in contrast, is expected to fall from 80 percent to 69 percent this year, with that of TV home shopping falling one percentage point from 16 percent.
The market share of operators of daily online discount deals, like Ticket Monster Inc., is predicted to rise to 8.2 percent this year from 6.3 percent in 2011. (Yonhap News)
According to the data, online shopping transactions reached 55 trillion won last year, up 14.6 percent from 48 trillion won the previous year. Such transactions had risen to 34 trillion won in 2010 from 27 trillion won in 2007.
Industry watchers say online shopping may well reach 65 trillion this year as such shopping means become more and more commonplace, especially with mobile shopping leading the growth.
The percentage of mobile shopping in overall online shopping is forecast to rise to 15 percent this year from 1 percent in 2011. The portion of Internet shopping, in contrast, is expected to fall from 80 percent to 69 percent this year, with that of TV home shopping falling one percentage point from 16 percent.
The market share of operators of daily online discount deals, like Ticket Monster Inc., is predicted to rise to 8.2 percent this year from 6.3 percent in 2011. (Yonhap News)
