I would like to sincerely thank The Korea Herald for giving us this recognition for Dongbu Financial Network’s promotional and advertising efforts that aim to spread its core image and message of “integration and trust” to every family in Korea.

Dongbu Financial Network is a key brand that comprehensively unites six financial subsidiaries ― Dongbu Insurance, Dongbu Life, Dongbu Securities, Dongbu Mutual Savings Bank, Dongbu Capital and Dongbu Asset Management ― under the wing of the group’s financial business.

Under the ad copy of “A Finance for Each and Every One of Us,” Dongbu Financial Network strived to touch the hearts of Korean consumers with an image of “humaneness and warmth.”

Using creative visual techniques showing black-and-white pictures of parents and their children in slow motion, Dongbu Financial Network wanted to closely relate to each person in every household.

Our primary goal with our advertising was to help boost our customers’ happiness through professional and value-added services provided by the six units united under Dongbu Financial Network that work just like a family.

We hope that our customers will continue to view Dongbu Financial Network as a financial brand that highly values and cares about the future of “each and every customer,” as well as understand that this is our key corporate philosophy.

Also, we hope that they will continue to put their faith in us as a professional financial group.

Once again, we would like to thank everyone for giving Dongbu Financial Network a high valuation for its distinctive and creative advertising.

By Kim Ju-sung, Assistant manager, Brand Team