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걸그룸 크레용팝의 히트곡 ‘빠빠빠’ 2.0 버전의 뮤직 비디오를 발표한지 하루되지 않아 유튜브 조회 수를 15만을 넘기면서 크레용팝의 높아지는 인기를 알 수 있다.
‘빠빠빠’는 SNL 코리아에서 패러디한 이후 폭발적인 인기를 끌었다. 크레용팝은 지난 8월 글로벌 엔터테인먼트사인 소니 뮤직과 계약을 맺고 소속사가 갖고 있는 글로벌 네트워크를 통해 싸이의 성공을 이어받기 위해 준비 중에 있다.
소니 뮤직의 한 관계자는 “빠빠빠 2탄은 1탄과 차별성을 두기보다는 세계 시장에 안무를 널리 알리기 위한 취지로 촬영했다” 고 밝혔다.
특히 이번 뮤직비디오에서는 싸이의 ‘강남스타일’ 뮤직비디오에서 등장했던 엘리베이터나 놀이터 등 친숙한 배경들을 추가하여 해외 팬들을 공략할 것이라고 전했다.
(윤하연 인턴 기자 / 코리아헤럴드)
<관련 영문 기사>
Crayon Pop’s revamped music video attracts 15 million viewers
Crayon Pop’s upgraded “Bar Bar Bar,” released on Monday, attracted 15 million viewers on YouTube within 24 hours, reflecting the group’s surging popularity.
The new music video, dubbed “Bar Bar Bar 2.0,” came after the group won a coveted recording contract with Sony Music Entertainment Korea in August. The new version is aimed at boosting the group’s international presence on the strength of the agency’s global networks, taking a cue from the unprecedented success of Psy’s addictive “Gangnam Style.”
An official from Sony Music Korea said, “Version 2.0 aims to publicize the dance moves globally, which is why we focused on choreography rather than creating something new this time.”
Crayon Pop’s new rendition borrowed from some of the famous scenes featured in Psy’s hit music video, an apparent attempt to increase the video’s familiarity among foreign music fans.
Crayon Pop shot to sudden stardom thanks largely to the publicity generated by an “SNL Korea” parody of Bar Bar Bar’s “straight-five engine dance.” The fast-paced track has topped the local music charts for six weeks.
By Yoon Ha-youn, Intern reporter
(yhayoun@heraldcorp.com)
