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LG그룹이 본격적으로 BMW를 챙기기 시작했다.
자동차 사업에 큰 기대를 걸고 있는 LG그룹은 주요 임원들을 뮌헨에 파견해 이번주에 열리는 "LG 서플라이어 테크데이"에 앞서 BMW본사 관계자들을 만나 파트너쉽을 논의할 예정이다.
삼성도 그룹이 직접 자동차 배터리를 챙기면서 삼성SDI가 독일의 프리미엄 자동차 브랜드 BMW에 배터리 공급 계약을 따낸 것과 크게 다르지 않은 양상이다.
공식 행사 하루 전 날인 3일에 LG하우시스의 조규택 독일 법인장이 주최로 만찬도 여는 등 BMW를 모셔가기 위한 노력이 분주할 것으로 보인다는 것이며, BMW 코리아의 급성장을 견인한 김효준 사장도 현지에서 동석할 가능성이 높아 보인다고 관계자들은 전했다.
현지에서 만난 BMW의 본사 임원들 또한 BMW의 한국 부품업체에 대한 의존도가 증가세라고 증언하며, LG등을 포함한 한국기업의 자동차 부품 기술에 대한 높은 관심을 표했다.
본사의 중대형 담당 마커스 바우어 부사장은 “BMW는 전략적으로 글로벌 부품업체에 대한 의존도를 늘리고 있으며, 아시아의 주요 부품국으로는 한국이 있다”며 향후 한국 납품업체가 늘어날 수 있다는 긍정적인 전망을 내놨다.
현대모비스와 삼성 SDI등이 현재 BMW에 납품중이다. 일부 중국 부품업체를 제외하고는 독일계 부품회사의 비율이 월등히 높은 편이다.
LG는 최근 전자에 자동차부문을 신설하는 등 새로운 성장동력을 찾기 위한 노력을 기울이고 있다. LG전자는 이미 차량용 내비게이션과 오디오 제작이 가능하며, LG이노텍은 독일계 오스람이 독점하고 있는 LED램프 부문, 그리고 각종 차량용 모터와 센서로 경쟁에 뛰어들 계획이다. LG화학의 경우 전기차 배터리 세계 1위라는 브랜드 파워를 내걸어 BMW를 공략할 생각이다. (뮌헨, 독일 = 코리아헤럴드 김지현 기자)
<관련 영문 기사>
LG to discuss biz ties with BMW
By Kim Ji-hyun
MUNICH, Germany - LG Group executives are planning to meet BMW officials on the carmaker’s home turf in Munich, sources said.
Flanked by the heads of LG’s European offices, top LG officials will reportedly sit down for a one-on-one with executives from BMW headquarters on Thursday in a bid to supply LG’s automobile-related parts to the premium German carmaker.
The situation recalls when Samsung Group’s heir apparent Lee Jay-yong previously met with BMW executives, which eventually led to Samsung SDI supplying batteries for BMW’s electric car, the i series.
The LG executives from Seoul are expected to meet with their European colleagues from the five LG affiliates heavily involved in car making - LG Electronics, LG Innotek, LG Hausys, LG Display and LG Chem -- a day before “LG Supplier Tech Day” kicks off when LG will be officially meeting with BMW people on future partnerships.
BMW Korea’s chief executive Kim Hyo-joon, who left for Munich this week, also may join the talks, sources said.
“The auto industry is one that’s extremely difficult to enter due to the entry barriers, but it’s also one that will prove to be both stable and lucrative, since carmakers seldom change suppliers,” said one LG official.
LG Electronics recently added a brand new affiliate for manufacturing car components, and has been aspiring to enter the global automobile markets. The company is well aware that the domestic industry is already dominated by Hyundai-Kia, and has consequently been seeking worldwide partners.
LG Innotek manufactures motors, headlights and censors. The company hopes to beat Osram, the dominant LED lighting provider, to get a lead with BMW.
LG Chem, meanwhile, despite being the No. 1 global player in electric car batteries, aims to win over BMW to get a deal with one of German’s most premium brands.
BMW also seems to be viewing LG’s efforts in a positive light, according to industry sources.
BMW, which currently relies mostly on German car part manufacturers, may be seeking to increase its dependence on Asian suppliers, including those in Korea.
“The dependency has grown. It’s generally our policy that we use more global suppliers,” said Markus Bauer, vice president of BMW’s mid- and large-size segment. “The question is, do we have a supplier in Asia? And of course, yes we do, in Korea.”
Hyundai Mobis and Samsung SDI are some of the homegrown companies providing for BMW.
Officials at BMW headquarters said they were not permitted to comment on internal meetings with suppliers.
(jemmie@heraldcorp.com)
LG to discuss biz ties with BMW
By Kim Ji-hyun
MUNICH, Germany - LG Group executives are planning to meet BMW officials on the carmaker’s home turf in Munich, sources said.
Flanked by the heads of LG’s European offices, top LG officials will reportedly sit down for a one-on-one with executives from BMW headquarters on Thursday in a bid to supply LG’s automobile-related parts to the premium German carmaker.
The situation recalls when Samsung Group’s heir apparent Lee Jay-yong previously met with BMW executives, which eventually led to Samsung SDI supplying batteries for BMW’s electric car, the i series.
The LG executives from Seoul are expected to meet with their European colleagues from the five LG affiliates heavily involved in car making - LG Electronics, LG Innotek, LG Hausys, LG Display and LG Chem -- a day before “LG Supplier Tech Day” kicks off when LG will be officially meeting with BMW people on future partnerships.
BMW Korea’s chief executive Kim Hyo-joon, who left for Munich this week, also may join the talks, sources said.
“The auto industry is one that’s extremely difficult to enter due to the entry barriers, but it’s also one that will prove to be both stable and lucrative, since carmakers seldom change suppliers,” said one LG official.
LG Electronics recently added a brand new affiliate for manufacturing car components, and has been aspiring to enter the global automobile markets. The company is well aware that the domestic industry is already dominated by Hyundai-Kia, and has consequently been seeking worldwide partners.
LG Innotek manufactures motors, headlights and censors. The company hopes to beat Osram, the dominant LED lighting provider, to get a lead with BMW.
LG Chem, meanwhile, despite being the No. 1 global player in electric car batteries, aims to win over BMW to get a deal with one of German’s most premium brands.
BMW also seems to be viewing LG’s efforts in a positive light, according to industry sources.
BMW, which currently relies mostly on German car part manufacturers, may be seeking to increase its dependence on Asian suppliers, including those in Korea.
“The dependency has grown. It’s generally our policy that we use more global suppliers,” said Markus Bauer, vice president of BMW’s mid- and large-size segment. “The question is, do we have a supplier in Asia? And of course, yes we do, in Korea.”
Hyundai Mobis and Samsung SDI are some of the homegrown companies providing for BMW.
Officials at BMW headquarters said they were not permitted to comment on internal meetings with suppliers.
(jemmie@heraldcorp.com)
