“We feel that Dell Korea has not been able to communicate its product in the best way we could, and we want to start doing that,” said Kim Sung-jun, director of Dell Korea’s Enterprise Solutions Group.

On Tuesday, Kim was introducing the company’s new network solutions, an area that despite taking up a large part of the portfolio ― over 50 percent ― of a firm that was once built around PCs.

In fact, it was a start-up built on PCs, but today, Dell wants to be known as a top-notch solution provider.

“It’s our goal now to reinvigorate the network market,” Kim said.

The company has some top companies as rivals ― firms like Cisco and IBM ― but Kim said Dell was taking the right step, in the right direction, at the right time.

One of these steps was to acquire Force 10 two years ago. Force 10 was a global technology leader in data centers and service providers and industry watchers say it gave Dell the edge it needed in networks.

Force 10 has been completely integrated into Dell’s portfolio. The two have now completely merged to create “Dell Networking.”

Once not even among the top 10, Dell is now a global No. 2 in Ethernet networks, said Jonathan Seckler, director of Dell Networking’s global marketing department, who stressed that Dell is continuously taking on new challenges to help customers become more successful.

One such example was the Active Fabric introduced by Dell this day, a SDN-enabled fast network fabric for next generation data centers that will help cut costs and Active Fabric reduces costs ― capital costs go down by 70 percent, while operational expenses can be slashed by up to 30 percent ― for its clients.

By Kim Ji-hyun (jemmie@heraldcorp.com)