LG Electronics has launched a vaccination campaign in Ethiopia that will run until the end of this year.

Commencing on International Day of the African Child on June 16, the company has promised to do collaborative projects such as increasing public awareness and providing free vaccinations with International Vaccine Institute to reduce acute diarrhea in major cities in the Oromia region of Ethiopia where there is a high risk of cholera.

As part of its efforts, they invited around 50 children and parents of LG Hope Community on Sunday to teach the importance of the vaccine and deliver souvenirs.

“It has been an honor working with IVI to bring vaccines to Ethiopia and we are delighted that our contribution will be able to make such an important difference in the quality of life of Ethiopians,” said Nam Sang-geon, executive vice president at LG Electronics.

“This endeavor is representative of LG’s ongoing mission to play a larger role as a socially caring corporate citizen on global issues.”

Since 2010, LG has been supporting IVI’s vaccine program in Ethiopia. The team will travel through major cities to educate citizens about the importance of the vaccine until September.

From October to December, they have a plan to vaccinate more than 20,000 citizens in cooperation with the Ethiopian Health and Nutrition Research Institute.

“LG’s sponsorship of this project has been invaluable and a crucially important response to Africa’s cholera crisis,” said Dr. Samuel Teshome, an Ethiopian scientist working with IVI. “LG has made significant investments in the biomedical field, specifically in countries affected by extreme poverty.”

By Choi In-jeong (injeongchoi@heraldcorp.com)