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애플은 10일 (현지시간) 미국 샌프란시스코 시에서 열린 세계개발자 대회(WWDC)에서 아이폰와 아이패드 등에서 사용할 수 있는 iOS7을 공개했다.
애플의 최고경영자 (CEO) 팀 쿡은 iOS7을 공개하며 “아이폰의 출시 이후 iOS에 있어서 가장 큰 변화”라고 강조했다.
쿡은 “우리는 가만히 있지 않는다. 앞으로도 많은 혁신을 할것이다,” “작년에도 맥(Mac)을 위한 여러 번의 혁신이 있었다”고 언급하는 등 발표회 도중 몇번이나 ‘혁신(innovation)”이란 단어를 언급했다.
쿡이 이렇듯 변화와 혁신 등에 집착하는 이유는 ‘혁신의 아이콘’이었던 애플의 전 최고경영자 고(故) 스티브 잡스와의 비교로 인한 것으로 보인다.
잡스가 2009년 사망하기 얼마 전 그로부터 최고경영자 자리를 이어받은 쿡은 계속해서 잡스와 비교되어왔다.
포브스에 글을 기고하고 있는 최근 글을 통해 앤소니 윙 코스너는 두 사람간의 가장 큰 차이는 잡스가 ‘선지자(visionary)’라는 것이라고 적었다. 그는 “우리는 이미 팀 쿡이 어떠한 일 -- 애플 맵 등 -- 에 전력을 다할 때 잡스와 같은 성과를 내지 못한다는 것을 보았다”고 적었다.
쿡 체제의 애플이 내고 있는 성과에 대해서는 평가가 엇갈리고 있는데, 일각에서는 지난해 사상 최고의 주가를 기록한 것에 대해 높이 평가하는 반면 다른 한쪽에서는 ‘잡스처럼 혁신적인 제품을 내놓지 못한다’고 낮게 평가하고 있다.
애플은 현재 세계에서 가장 높은 브랜드 가치를 (1,851억 달러) 기록하고 있으나 주가는 지난 9월 사상 최고치를 기록한 이후 지속적으로 하락해 37%나 떨어진 상태이다.
또한 스마트폰 시장에서 삼성 등의 거센 도전을 받고 있는데 현재 삼성의 세계시장 점유율은 33%로 애플의 18%에 크게 앞서고 있다.
애플을 비판하는 이들은 잡스가 CEO자리에서 물러난 이후 회사가 혁신적인 행보를 보이지 못하고 있다고 지적하면서, 대표제품인 아이폰 역시 변화가 필요하다고 주장했다.
애플의 경영진은 이러한 주장을 부인하고 있다.
필 쉴러 애플 마케팅 수석부사장은 이날 발표회에서 뉴맥프로를 선보이며 이 것이 “우리가 지금까지 만든 어떤 것과도 다른 것”이라고 말했다.
그는 “더 이상 혁신할 수 없다니, 설마 (Can’t innovate anymore, my ass)”라고 말했다. (코리아헤럴드)
<관련 영문 기사>
Cook faces challenge of keeping Apple’s innovative engine roaring
By Yoon Min-sik
U.S.-based tech giant Apple on Monday revealed its much-anticipated new mobile operating system, hinting that its innovative prowess had not died with its cofounder Steve Jobs.
“IOS 7 is the biggest change to iOS since the introduction of iPhone,” the company’s CEO Tim Cook said at the Apple Worldwide Developers Conference in San Francisco.
Throughout the presentation, Cook repeatedly stressed the word “innovation,” as if to state that his company is still capable of producing groundbreaking products.
“We’re not standing still, we’ve got lots of innovation left,” he said. “We had lots of innovation for the Mac last year.”
Cook’s near-obsession with innovation seems to be a by-product of his comparison to Jobs, who was widely regarded as a man of great vision.
Ever since Cook took the company’s helm two years ago, following the death of Jobs, the new head of Apple has been constantly compared to his world-famous predecessor.
Forbes’ contributing writer Anthony Wing Kosner wrote that the clearest difference between the two men was that Jobs was a visionary. “We’ve already seen that when Tim Cook fast-tracks something, like Apple Maps, he has not gotten Jobs-like results,” he said.
While Apple remains the world’s most valuable brand at $185.1 billion, its stock price has fallen 37 percent from its peak of $705 last September.
It is also facing stiff competition in the smartphone market from latecomers such as Samsung Electronics Co., which has already solidified its place as a leader with a global market share of 33 percent. Apple is in distant second place at 18 percent.
Detractors are saying that Apple’s trademark push for innovation has lost its steam since Jobs left the post as the company’s head. They even say Apple’s flagship smartphone iPhone is somewhat out of date.
Phil Libin, CEO of Evernote, was quoted by U.S. media as saying that the iPhone had to be really basic because it was “the first smartphone for a lot of people.”
“Now the training wheels are starting to come off a little bit,” he said, indicating even the iconic phone cannot duck the wave of change.
Apple executives, however, tried to downplay the claim that Apple is no longer the world’s leading innovator. This was perhaps best demonstrated when its marketing chief Phil Schiller showed the new Mac Pro during the latest WWDC, calling it a machine “unlike anything we’ve ever made.”
“Can’t innovate anymore, my ass,” Schiller said.
(minsikyoon@heraldcorp.com)
Cook faces challenge of keeping Apple’s innovative engine roaring
By Yoon Min-sik
U.S.-based tech giant Apple on Monday revealed its much-anticipated new mobile operating system, hinting that its innovative prowess had not died with its cofounder Steve Jobs.
“IOS 7 is the biggest change to iOS since the introduction of iPhone,” the company’s CEO Tim Cook said at the Apple Worldwide Developers Conference in San Francisco.
Throughout the presentation, Cook repeatedly stressed the word “innovation,” as if to state that his company is still capable of producing groundbreaking products.
“We’re not standing still, we’ve got lots of innovation left,” he said. “We had lots of innovation for the Mac last year.”
Cook’s near-obsession with innovation seems to be a by-product of his comparison to Jobs, who was widely regarded as a man of great vision.
Ever since Cook took the company’s helm two years ago, following the death of Jobs, the new head of Apple has been constantly compared to his world-famous predecessor.
Forbes’ contributing writer Anthony Wing Kosner wrote that the clearest difference between the two men was that Jobs was a visionary. “We’ve already seen that when Tim Cook fast-tracks something, like Apple Maps, he has not gotten Jobs-like results,” he said.
While Apple remains the world’s most valuable brand at $185.1 billion, its stock price has fallen 37 percent from its peak of $705 last September.
It is also facing stiff competition in the smartphone market from latecomers such as Samsung Electronics Co., which has already solidified its place as a leader with a global market share of 33 percent. Apple is in distant second place at 18 percent.
Detractors are saying that Apple’s trademark push for innovation has lost its steam since Jobs left the post as the company’s head. They even say Apple’s flagship smartphone iPhone is somewhat out of date.
Phil Libin, CEO of Evernote, was quoted by U.S. media as saying that the iPhone had to be really basic because it was “the first smartphone for a lot of people.”
“Now the training wheels are starting to come off a little bit,” he said, indicating even the iconic phone cannot duck the wave of change.
Apple executives, however, tried to downplay the claim that Apple is no longer the world’s leading innovator. This was perhaps best demonstrated when its marketing chief Phil Schiller showed the new Mac Pro during the latest WWDC, calling it a machine “unlike anything we’ve ever made.”
“Can’t innovate anymore, my ass,” Schiller said.
(minsikyoon@heraldcorp.com)
