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지나쌤

Australian firm introduces lingerie exclusively for men

By Korea Herald

Published : April 24, 2013 - 16:56

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“Jungle Fever,” “Moulin Rouge” and “Forget-me-not” are the names of some popular lingerie products that men purchase on one lingerie website. 

Surprisingly, they are not visiting the site for their girlfriends.

Australian lingerie label HommeMystere gained a surge of publicity for its items designed exclusively for men. The products range from panties and bras to G-strings and stockings that are just as colorful as what women wear. 

In the website’s FAQ section, the CEO said “we (the company) provide our lingerie for guys. We are not concerned if you are gay, straight, vegetarian, republican, Anglican, Martian or any other persuasion.” 

HommeMystere held a runway show at the International Fashion Show in Las Vegas earlier in this month, garnering attention across the lingerie industry.

From news reports
(khnews@heraldcorp.com)

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