GS Group chairman Huh Chang-soo called on his staff to build up a robust management structure by swiftly adapting to the latest trends.

“If GS really wants to take the initiative in successfully coping with changes in the market, it should profoundly assess customer needs,” he told subsidiary CEOs at a future strategy meeting over the weekend.

New concepts and ideas, based on these research activities, will guarantee a basis of firmly rooted management, he stressed.

Over the past few years, the GS chief has reiterated that it is necessary to map out diverse strategies and scenarios to respond promptly to changes in the business environment.

“Depending on who best deals with the current situation, their fate could be largely different in the coming months. We should continue to prepare ourselves,” he said.

He also recently hosted the GS Value Creation Forum, which is aimed at sharing the success stories of innovation among junior workers and executives at each of the group’s business units.

During the forum, Huh asked participants to focus on content and quality rather than in form and size.

In addition, he proposed establishing an exclusive task force to oversee the whole process of the group’s risk management, saying that “prevention is better than cure.”

“Risk management should be conducted with a broad perspective. Problems can get bigger if CEOs or other departments do not understand the exact situation,” he said.

By Kim Yon-se (kys@heraldcorp.com)